On August 19th, the Lotus Knows IdeaJam will launch and run for 72 hours.
It's the precursor to a bold, new advertising campaign from Lotus called Lotus knows.
The jam is designed to capture some of the great ideas IBMers and our external Lotus communities in four key areas:
-
“Lotus knows working smarter depends on great technology…” - Cool features of Lotus technology that you can't live without or aren't widely known.
-
“Lotus knows marketing is key to technology adoption…” - Ideas on how you would build awareness and evangelism in our market
-
“Lotus knows technology is only great with client success…” Customer success stories (roll out strategy, communications, education, etc.)
-
“Lotus knows the world is getting smaller, flatter and smarter...” - Ideas about how end-users are benefitting from Lotus offerings around the world.
During the Lotus Knows IdeaJam, participants will be able to vote and promote ideas to identify hot topics. After the Jam, the top ideas of each theme will be collected and evaluated for potential use during the campaign.
Pre-registration is now open at http://lotusknows.ideajam.net/register .
After the simple registration process, you will receive an email confirmation that details all of the logistical information that you need to participate in the IdeaJam.