Towards the end of last year, IBM hosted a webcast called "The Social Workplace" with the following participants (clockwise starting from top-left):
- Jennifer Okimoto - Leader of Smarter Work Center of Competency, IBM Global Services
- Josip Petrusa - GenY / Millenial Blogger
- Sameer Patel - Partner at Sovos Group.
- Jennifer Beal - Sr Research Scientist, Center of Creative Leadership
I first met Jennifer Okimoto through our internal social media tool. In one of my trips to San Francisco, I had a chance to meet Jennifer in person. She's a super smart person and works first hand with customers helping them drive that culture shift towards Enterprise 2.0. Therefore, this is one of those webcasts that I really wish I had attended, but just didn't get a chance to attend because of all the Connections 3.0 release madness. However, the entire webcast is available for replay here so I just got a chance to go through it.
Here's a 15-minute highlight of the webcast:
Here's the full 1-hour long webcast:
Some take aways:
- Customers expect to connect to real person -- employees expect the same thing
- It's not a matter of if companies will become social, it's a matter of when
- Employees are using tools not approved by IT, often times outside of firewall, because existing tools are not good enough
I strongly encourage you to add this to your to-do of things to listen, if you haven't yet.