If you are a seller or have a sales team you may be aware of the time spent in a CRM tool such as SugarCRM managing sales opportunities.
Now, what if every time you went into a sales opportunity you could have people and information surfaced automatically to the sellers that could help them close opportunities faster ? That could significantly increase revenues as sellers become more productive and can spend more time, well, selling.
Highland Solutions posted this video to show the integration between IBM Connections and SugarCRM in what they call Semantic Sales Insights:
This is a great example of infusing social into existing business process which is the key to become a successful social business.
To learn more about Semantic Sales Insights, visit their page here.