Social Connections: My Take on Making Social Business Critical [Video]

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Last month, I attended the IBM Connections User Group meeting in Prague.  Speaking of which, if you missed it, then don't worry! Social Connections VII has been announced and it's happening in November 13-14 in Stockholm.  Registration is available now so go and register now. Hey, you can probably even combine it with a weekend ski trip.

Now back to Prague. While I was there, I met with the local team to discuss social business and my recommendations on how to make social business critical.  For example, as a business, you don't want to deploy a social collaboration platform, such as the market leading IBM Connections product, just for the sake of social. You must have a purpose and I provide a strategy that can help you drive the engagement in the platform.

Other topics covered:

• How my work has benefitted by taking advantage of social
• My personal take aways
• What I would like to see in the next 5 years

Here's the 3 minute interview:

What do you think ? Hey, and if you haven't noticed, you can go and check out IBM Connections 5.0 in Greenhouse today!